Dutch Bakery Advertising Mold

Origin: Doetingem (Doetinchem), Netherlands

Age: late 19th century

Size: 17" x 6 3/4"

This board is carved with two identical images which read "Vervelde's Speculaas Doetingem". Undoubtedly, Vervelde's was a bakery in the town of Doetingem back in the 1800's. The baker commissioned this mold to be carved so he could sell (or give away) speculaas cookies which advertised the name of his business and the town the bakery was located in. Doetinchem (as it is now spelled) is a town of 50,000 people and is located just east of Arnhem in the eastern part of the Netherlands.